Was Beyoncé’s NFL Halftime Show a Carefully Planned Distraction from Jay-Z’s Legal Mess?

A crisis manager took to Instagram in a now-viral video breaking down her thoughts on Bey’s big event and how it may fit in the Carters’ bigger picture.

Jay Z an American rapper and music producer looks on prior the UEFA Champions League 2023/24 final match between Borussia Dortmund v Real Madrid CF at Wembley Stadium on June 1, 2024 in London, England.
Jay Z an American rapper and music producer looks on prior the UEFA Champions League 2023/24 final match between Borussia Dortmund v Real Madrid CF at Wembley Stadium on June 1, 2024 in London, England.
Image: Photo by Jose Breton/Pics Action/NurPhoto via Getty Images (Getty Images)

Christmas Day 2024 was filled with gifts, football, and Beyoncé, with millions tuning in to watch the singer’s highly-anticipated NFL halftime show performance on Netflix. Some minds, including one PR crisis manager, have theories about the much-talked about performance, however, and what it could mean for both Beyoncé and Jay-Z’s image.

In a reel posted to Instagram, self-described “comms expert” Jamie Mangrum shared her thoughts on the pop culture event, claiming that Queen Bey’s staff is trying to “over saturate the media” because they “don’t believe people read the news.” Explaining that she has a career in crisis media, she echoed advice she would often tell her staff: “Don’t only follow social media to find out the impact of news.”

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